a new breed of spam

yeah, this isn't a rant. just hilarious as far as i'm concerned.

recently i received notifications that comments were made on my blogs. 1 comment on each of the 2 blogs, but on posts i didn't recall.

neither of the comments was particularly insightful and both were written by online personalities i've never heard of. one of them was, "well said". they were both on very old posts. then i clicked on the names of the commenters just to see if they had blogs and, if so, what they were like...

both of them were blogs advertising insurance companies. wtf??? previously, blog comment spam contained ads. full ads for this or that product or site. i suppose they are written in the hope that someone will click on the name and buy some insurance.

is this what passes for stealth nowadays?